The power of story

Time and time again we see organizations baulk at the idea of simply telling a story. They ask, but what about us? Where are all the details about us? How will people know what we offer? To which time and time again we respond, they don’t need to know about you… At first. First, you have to capture their attention.

We came across this amazing film by Khalid Mohtaseb. It isn’t tagged with any kind of sponsor, though it very well could be. But it captures you. It tells you a story of somebody you know, or perhaps somebody you will know one day. Watch it, then try and say stories aren’t the most powerful thing. Confession. I cried.

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